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League tables reveal fewer awards in 2001 Make sure you receive
your fair share of lottery cash - take out a no-obligation
trial subscription today. The reason for the shift is that Awards for All, the cross-distributor small awards scheme, gave out nearly 5,000 fewer grants in 2001: 10,700 compared with 15,600 in 2000. Mike Wilkins, director of A4A England, confirms that the scheme underspent on its 2001 budget, putting this down to a ‘year of transition’. ‘The Millennium Festival scheme,’ he says, ‘attracted huge numbers of applications, especially towards the end of its life, precisely because it had a deadline. That closed in June 2000, and last year was spent in transition between the end of the Millennium awards and NOF coming into the scheme. We haven’t marketed A4A as assiduously as we might have done because we didn’t know what the impact of those two big changes would be.’ In short, A4A has given out fewer awards because it has had fewer applications. Wilkins says the distributors have agreed to a national and regional marketing programme to boost awareness of the scheme when the next financial year begins in April, targeting supermarkets, post offices and other very local community contact points. However, because of the underspend on this year’s £55m budget, A4A England is likely to get nearer to £40m next year. London continues its steady downward ‘correction’ in terms of Lottery spend per head: while it remains comfortably top of the Lottery spend league at 162% of average, it was actually beaten by Northern Ireland in terms of the per head value of Lottery awards for last year. Perhaps the more significant loser last year was the north-west, performing poorly against its overall average position.
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